Ash-Abhi wedding has sure been selling hot but something has been selling even hotter than that. Wondering what? Of course SRK! Nothing on earth apart from SRK can overpower the name of Bachchans. Distribution rights for Om Shanti Om is being bided at high rates by leading houses named Studio 18, Sony and Adlabs. The bid being sold is supposedly touching Rs 55 crore, a huge amount in Bollywood. Flm trade analyst Amod Mehra was quoted saying, “These corporate bodies have approached Shah Rukh for all rights to OSO, including India and overseas distribution along with satellite, audio and home video rights for 10 years. The amount they are offering him is higher than what Nikhil Advani’s Salaam-E-Ishq was paid last year. That was a first of its kind deal at Rs 42 crore. Other than Yash Raj (Chopras) and Dharma (Karan Johar), none of the other production houses have the power or the moolah to sign Shah Rukh Khan, which is why he rarely works for other banners. But when a corporate entity that can’t sign Shah Rukh gets a readymade SRK film with everything in place, it’s like a dream come true. Hence they’re more than willing to cough up such extravagant amounts. A Shah Rukh Khan film gives them terrific branding and also makes their stock soar.” After all the media attention shifting to Aishwarya and Abhishek, it is finally time to talk Bollywood Business which always goes around SRK.

URL: http://cool-bollywoodgossip.blogspot.com/2007/04/om-shanti-om-bid-touching-rs-55-crore.html